The project is located in Dubai's main business hub of the emirate known as Business Bay. This area harmoniously combines well-developed infrastructure, large business centers, entertainment venues, and fashionable shops. The key attractions of Downtown Dubai are located within a 5–10 minute drive. Sheikh Zayed Road runs nearby. In terms of public transport, Business Bay metro station is reachable on foot. The proximity to DIFC makes the location even more popular, especially among professionals and businessmen.
Dubai Water Canal runs along Business Bay. There are many pedestrian embankments, recreation areas, and green spaces, as well as dining venues where you can enjoy various cuisines of the world. Popular establishments include Japanese restaurant Izakaya, Levantine Mama’esh, Indian Kamat, Persian Farsi, Arabic Tibba, steakhouse Prime 68, and Asian-Arabic Kitchen 6. Families with children will appreciate the wide selection of educational institutions and medical centers. Business Bay is the leader in interest from investors and businessmen.